Marketing


How Google Website Optimizer Encourages Visitors to Act

I learned a lot about Google Website Optimizer in a presentation at Net Tuesday Vancouver earlier this week. I also have a write-up on Adsense from the same event, if you're interested.

Getting the Most Out of Google Adsense

I checked out the Net Tuesday meetup last night. If you're not familiar with the group, they're bring together social change organizations and social/web media types. Last month's meetup showcased some exciting projects going on in Vancouver so I was looking forward to my second time at Net Tuesday.

Setting Goals for a Web Marketing Experiment

I've got a good product which I've been constantly improving, a bunch of happy customers, and a website for sales and support. Most of these customers found me through a link from this blog or from a blog post about the online visualization market at FlowingData.

In that very same blog post, Nathan Chase expressed a bit of surprise that I hadn't done any marketing. Now I think it's finally time to do something about it.